Monday, 4 June 2007

Google Search Continues

I just read an interesting article about Google latest development in a local newspaper. I feel compelled to blog this. Yes, I am a Google fan!!!

Google's Search latest challenge and tweak included:

Better at reading the minds of users to interpret a very short query.
Are the users looking for a job, a purchase or a fact? The formulas can tell that people who type "apples" are likely to be thinking about fruit, while those who type "Apple" are mulling computers or iPods. They can even compensate for vaguely worded queries or outright mistakes.

Gave more weight to pages with phrases like "French Revolution" rather than pages that simply had both words.

Finding local businesses - Finding local stores without enough importance to links from other sites . I think this is working well as I was using Google successfully to find some companies in Malaysia and it showed up as first ranking or at least at the first page.

QDF, for "query deserves freshness."

Freshness describes how many recently created or changed pages are included in a search result, is at the centre of a constant debate in search: Is it better to provide new information or to display pages that have stood the test of time and are more likely to be of higher quality? Until now, Google has preferred pages old enough to attract others to link to them.

THE QDF solution revolves around determining whether a topic is "hot". If news sites or blog posts are actively writing about a topic, the model figures that it is one for which users are more likely to want current information.

Here is the link to the full article in New Straits Times

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